In some cases, people think the best idea may be to sell their home themselves. This is usually not a good option. Here is a list of just some of the basics that Crane & Crane will do to sell your home. Saving money on real estate commissions can cost you a fortune in lost time and lost money for your home. Here are just a few things to consider:

  • You will need a comprehensive market analysis.
  • You will need an expert price valuation so your home can sell quickly without under-pricing.
  • You will need a comprehensive marketing campaign in order to receive the highest possible price for your home.
  • You will need to network with other Realtors who have buyers who may be interested in purchasing your home.
  • You will need a local advertising campaign including the creation of print and Internet advertising.
  • You will need proper signage to promote your home.
  • You will need the proper legal representation to assure the transaction takes place smoothly.
  • You will need someone to coordinate showings and other appointments.
  • You will need someone to conduct, and drive traffic to, your open house.
  • You will need an experienced negotiator who knows what is reasonable and what is not.
  • You will need an expert who understands contingencies, cash offers, and so much more.
  • Safety in your home is always #1--we use lockboxes and all safety measures.

These are just a few items to consider when thinking about selling your home yourself. At the end of the day, it just isn't worth it.


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Crane & Crane Real Estate
1402 Hathman Place Suite 100 • Columbia, MO 65201
Phone: (573)443-8591 • Fax: (573)442-6737
Toll-Free 1-877-866-8591